AAA quality replica Breitling has an impressive new eco offering. Having announced a few months ago that it’s using NFT capabilities to trace provenance — since 2020 every new watch comes with a unique digital proof of ownership — the company has launched its debut watch with a conscience, the cheap fake Breitling Super Chronomat Automatic 38 Origins.
“Consumers are increasingly reflecting on the products they buy and what goes into them. We want to give them those answers upfront,” says the perfect replica Breitling chief executive Georges Kern. So that buyers can be assured the claims made for using responsibly sourced gold for the case and lab-grown diamonds on the bezel aren’t just hype, each luxury super clone watch comes with its own blockchain-backed NFT with proof of concept detailing provenance of materials from mine and lab to finished product, with all the information independently verified.
Swiss movement replica Breitling sources gold with the Swiss Better Gold Association, a non-profit organisation that also works with other watch brands. Its aim is to support the improvement of conditions in artisanal and small-scale mines and establish a sustainable supply chain. This is the first step in the house’s commitment to using responsibly sourced gold across the board by 2025 and lab-grown stones by 2024. “This is just the beginning,” Kern says.